#fundamentals
4 post #fundamentals.
Jun 14, 2026
Complete guide to generative engine optimization (GEO)
GEO goes beyond AEO: it is about influencing the quality, detail, and positioning of what AI generates about your brand. Here is how it works.
Jun 8, 2026
What is AI Visibility? The new metric every ecommerce brand needs to track
AI assistants are replacing Google as the first stop for product research. Here is what AI visibility means, why it matters for your store, and how to measure it.
Jun 8, 2026
AEO vs GEO vs SEO — what is the difference and which one matters for your store?
SEO, AEO, and GEO sound like the same thing with different acronyms. They are not. Here is what each one does, where they overlap, and what to focus on first.
Apr 25, 2026
AEO 101 — what answer engine optimization actually means
A primer on Answer Engine Optimization: what changed when AI started answering instead of linking, and the four levers brands have to influence it.