Free AI visibility checker — see what AI assistants say about your brand

Want to know what AI assistants say about your brand without signing up for anything? Here is a free method that takes about five minutes.

The free manual method

You do not need any tool to do a basic AI visibility check. Here is how:

Step 1: Open three AI assistants

Open ChatGPT, Gemini, and Perplexity in separate browser tabs. These three cover the majority of AI-assisted product research.

Step 2: Ask category questions

Do not search for your brand name — that is not how real shoppers use AI. Instead, ask the kind of question a customer would ask:

• "What are the best [your product category] for [use case]?"
• "Recommend a [product type] under [price point]"
• "Compare [your brand] vs [competitor]"

Write down the prompts you use so you can repeat the test later.

Step 3: Record what you find

For each assistant, note:

1. Was your brand mentioned? (yes/no)
2. Which specific products were named?
3. Were the details correct? (price, features, availability)
4. Which competitors appeared?
5. Did the assistant actively recommend you or just list you?

Step 4: Compare across assistants

You will likely see different results on each platform. ChatGPT might mention you but get the price wrong. Gemini might skip you entirely. Perplexity might cite a competitor's blog post as the source.

These gaps are your AI visibility opportunities.

What this manual check tells you

• If you are invisible (not mentioned at all), you have a foundational problem — your product data and web presence are not reaching the AI's training corpus.
• If you are mentioned inaccurately, your data is reaching the AI but in a corrupted form — wrong prices, outdated features, confused product names.
• If you are positioned wrong (always listed as budget when you are premium), the AI has the wrong competitive context for your brand.

The limitations of manual checking

• It is a snapshot. AI answers change as models update. What is true today might shift next week.
• It covers 3 assistants at most. There are 8+ major AI assistants now, and each gives different answers.
• It does not scale. If you have 50 products and 10 relevant prompts, that is 500 checks per session.
• No tracking over time. You cannot see trends without a baseline and consistent measurement.

What automated monitoring adds

A dedicated AI visibility tool solves all four problems:

What manual gives you	What automated gives you
One-time snapshot	Daily tracking with change alerts
2-3 assistants	8+ assistants in one view
10-20 prompts max	Hundreds of buyer questions, automatically generated
Manual notes in a spreadsheet	Dashboard with trends, evidence, and recommendations
Hours per week	Minutes per week

Try the free manual check first

We actually recommend doing the manual check before signing up for anything. It gives you a gut feel for the problem. Then, when you want ongoing measurement across all 8 assistants with daily scans and evidence, start a free SeenByLLM trial.

No credit card required. You will see your baseline results in about five minutes.

Related guides

• What is AI Visibility? — why this metric matters for your store
• How to Check ChatGPT — deeper step-by-step walkthrough
• AEO vs GEO vs SEO — understanding the three search disciplines