11 best AI visibility tools compared (2026)

AI assistants are the new first page of search. A growing crop of tools promises to track how your brand shows up in their answers. Here is how they actually compare.

The landscape

AI visibility tools fall into three buckets:

1. Mention trackers — alert you when your brand name appears in AI outputs
2. Visibility platforms — run structured prompts, measure mention rate, accuracy, and competitive position over time
3. Optimization suites — track visibility plus recommend and implement fixes (schema, content, structured data)

Most tools sit in bucket one. A few reach bucket two. Very few touch bucket three.

Tool-by-tool breakdown

1. SeenByLLM

• Type: Visibility platform + optimization
• Best for: Shopify merchants and ecommerce brands
• Assistants covered: ChatGPT, Gemini, Perplexity, Claude, Copilot, DeepSeek, Grok, Meta AI (8 total)
• Key features: Daily scans, product-level tracking, AI Shelf (SKU-by-SKU analysis), replayable evidence screenshots, competitor comparison, recommendation engine
• Pricing: $49/mo (Starter), $149/mo (Growth), $399/mo (Agency)
• Unique edge: Shopify-native product sync, buyer-question clustering, white-label for agencies

2. Profound

• Type: Mention tracker + basic visibility
• Best for: Enterprise brands monitoring brand mentions
• Assistants covered: ChatGPT, Gemini, Perplexity (3)
• Key features: Brand mention alerts, sentiment tracking, basic competitive benchmarking
• Pricing: Enterprise pricing (custom)
• Gap: No product-level tracking, no Shopify integration, limited assistant coverage

3. Peec AI

• Type: AI mention monitoring
• Best for: PR and communications teams
• Assistants covered: ChatGPT, Gemini, Perplexity, Claude (4)
• Key features: Real-time alerts, mention analytics, share of voice
• Pricing: Mid-market pricing
• Gap: No ecommerce features, no product tracking, no optimization recommendations

4. Otterly

• Type: AI search analytics
• Best for: Content teams tracking AI search presence
• Assistants covered: ChatGPT, Gemini, Perplexity (3)
• Key features: AI search analytics, content gap analysis, keyword tracking in AI answers
• Pricing: Tiered plans
• Gap: No Shopify integration, no product-level detail, no evidence/replay

5. Goodie

• Type: AI referral tracking
• Best for: Marketing teams measuring AI-driven traffic
• Assistants covered: Referrer-based (all assistants that send referrer headers)
• Key features: AI traffic attribution, referral source breakdown, conversion tracking
• Pricing: Tiered plans
• Gap: Only captures traffic from assistants that send referrer headers (~30% of AI traffic), no prompt-based scanning

6. Clickport

• Type: AI analytics
• Best for: General web analytics teams
• Assistants covered: Limited
• Key features: Click tracking, AI source attribution
• Pricing: Tiered plans
• Gap: No ecommerce focus, no prompt-based visibility measurement

7. HubSpot AI Search Grader

• Type: One-time audit tool
• Best for: Quick brand visibility check
• Assistants covered: ChatGPT only (1)
• Key features: Free one-time report showing how ChatGPT describes your brand
• Pricing: Free
• Gap: One-time snapshot, no ongoing monitoring, single assistant, no product tracking

8. Semrush AI Toolkit

• Type: SEO suite with AI features
• Best for: Teams already using Semrush for SEO
• Assistants covered: Limited AI-specific features
• Key features: AI content optimization, keyword tracking, SEO audit
• Pricing: Included in Semrush subscription ($130+/mo)
• Gap: Not built for AI visibility specifically, no prompt-based scanning, no product-level tracking

9. Ahrefs AI Features

• Type: SEO suite with emerging AI tracking
• Best for: SEO professionals
• Assistants covered: Emerging
• Key features: Backlink tracking, keyword research, content analysis with some AI-specific features
• Pricing: $99+/mo
• Gap: AI features are add-ons to an SEO-first tool, not a dedicated AI visibility platform

10. Brandwatch (by Cision)

• Type: Social listening + AI mention tracking
• Best for: PR and brand management teams
• Assistants covered: ChatGPT, basic
• Key features: Social listening, brand mentions across web and social, sentiment analysis
• Pricing: Enterprise (custom)
• Gap: Built for social listening, not AI visibility; no prompt-based scanning, no product tracking

11. Google Alerts (AI mentions)

• Type: Basic mention notification
• Best for: Budget-conscious teams wanting a signal
• Assistants covered: None (web crawling only)
• Key features: Free email alerts when your brand name appears on new web pages
• Pricing: Free
• Gap: Not an AI visibility tool at all — just web mention alerts. Included for context.

Quick comparison table

Tool	Assistants	Ecommerce	Product tracking	Daily scans	Evidence	Shopify	Price
SeenByLLM	8	Yes	Yes	Yes	Yes	Yes	$49+
Profound	3	No	No	No	No	No	Custom
Peec AI	4	No	No	No	No	No	Mid
Otterly	3	No	No	No	No	No	Mid
Goodie	Referrer	Partial	No	No	No	No	Mid
HubSpot Grader	1	No	No	No	No	No	Free

How to choose

Your situation	Best pick
Shopify merchant tracking product recommendations	SeenByLLM
Enterprise brand monitoring mentions across AI	Profound
PR team tracking brand sentiment in AI	Peec AI
Content team analyzing AI search presence	Otterly
Quick free check on ChatGPT	HubSpot AI Search Grader
Already using Semrush/Ahrefs for SEO	Stick with those + add a dedicated AI tool
Measuring AI-driven traffic	Goodie + SeenByLLM

The bottom line

Most tools track whether your brand name appears. Few track whether your products appear, whether the details are correct, and what to fix. Even fewer do it daily with replayable evidence.

For ecommerce brands specifically, the choice comes down to: do you need a general mention tracker, or do you need to know which of your SKUs the AI is recommending to shoppers?

Start a free SeenByLLM trial and see your product-level AI visibility across all 8 assistants.