Peec AI vs Otterly vs SeenByLLM — which AI visibility tool is right for you?

Three AI visibility tools, three different approaches. Here is what each one actually does — and where they fall short.

Quick summary

	Peec AI	Otterly	SeenByLLM
Core focus	AI mention monitoring	AI search analytics	AI visibility + optimization
Best for	PR teams	Content teams	Ecommerce brands
Assistants	4 (ChatGPT, Gemini, Perplexity, Claude)	3 (ChatGPT, Gemini, Perplexity)	8 (all major assistants)
Ecommerce	No	No	Yes (Shopify-native)
Product tracking	No	No	Yes
Evidence/replay	No	No	Yes
Pricing	Mid-market	Mid-market	$49-$399/mo

Peec AI — brand mention monitoring

What it does

Peec AI monitors when your brand name appears in AI-generated answers. It is essentially a social listening tool adapted for AI assistants.

Strengths:

• Real-time alerts when your brand is mentioned
• Sentiment analysis (positive/negative/neutral mentions)
• Basic share-of-voice metrics vs competitors
• Clean dashboard for PR teams

Weaknesses:

• Tracks brand names only — no individual product tracking
• Covers 4 assistants (missing Copilot, DeepSeek, Grok, Meta AI)
• No Shopify or ecommerce integration
• No optimization recommendations — tells you what happened, not what to fix
• No evidence or screenshots of the actual AI responses

Best for

PR and communications teams at mid-market and enterprise brands who need brand-level AI mention tracking. Not suitable for ecommerce teams who need product-level visibility.

Otterly — AI search analytics

What it does

Otterly analyzes how brands appear in AI search results, with a focus on content and keyword tracking. It is closer to a traditional SEO tool adapted for AI.

Strengths:

• AI search position tracking (similar to rank tracking but for AI answers)
• Content gap analysis — identifies topics where you are missing
• Keyword tracking in AI-generated answers
• Useful for content teams planning what to write next

Weaknesses:

• Only covers 3 assistants — missing Claude, Copilot, DeepSeek, Grok, Meta AI
• No ecommerce features — no product catalog, no SKU tracking
• No Shopify integration
• No evidence or replay functionality
• Focused on content strategy, not on product visibility or accuracy

Best for

Content marketing teams who want to understand which topics AI assistants cover and where their content gaps are. Useful for B2B SaaS and media companies. Not ideal for product-focused ecommerce brands.

SeenByLLM — AI visibility + optimization platform

What it does

SeenByLLM tracks how AI assistants describe and recommend your brand and products — then tells you what to fix. It is the only tool built specifically for ecommerce.

Strengths:

• Covers all 8 major AI assistants (ChatGPT, Gemini, Perplexity, Claude, Copilot, DeepSeek, Grok, Meta AI)
• Product-level tracking — monitors individual SKUs, not just brand names
• Shopify-native integration with automatic catalog sync
• Replayable evidence — screenshots and transcripts of every AI mention
• Optimization recommendations — tells you what to fix and why
• AI Shelf feature — see your products ranked as the AI ranks them
• Buyer question clustering — generates realistic prompts based on your actual catalog
• Competitor comparison — head-to-head and multi-brand analysis
• Agency mode with white-label support

Weaknesses:

• Focused on ecommerce — less relevant for non-product brands
• Newer platform compared to Peec and Otterly
• Shopify-first (works without Shopify but optimized for it)

Best for

Shopify merchants and ecommerce brands who need to know which of their products AI assistants recommend, whether the details are correct, and what to fix. Also for agencies managing multiple ecommerce brands.

Feature-by-feature comparison

Coverage

Feature	Peec AI	Otterly	SeenByLLM
ChatGPT	Yes	Yes	Yes
Gemini	Yes	Yes	Yes
Perplexity	Yes	Yes	Yes
Claude	Yes	No	Yes
Copilot	No	No	Yes
DeepSeek	No	No	Yes
Grok	No	No	Yes
Meta AI	No	No	Yes

Ecommerce features

Feature	Peec AI	Otterly	SeenByLLM
Product-level tracking	No	No	Yes
Shopify integration	No	No	Yes
Catalog sync	No	No	Yes
SKU accuracy check	No	No	Yes
Buyer question generation	No	No	Yes
AI Shelf ranking	No	No	Yes

Analytics and reporting

Feature	Peec AI	Otterly	SeenByLLM
Mention alerts	Yes	Yes	Yes
Sentiment analysis	Yes	No	No
Share of voice	Yes	Yes	Yes
Content gap analysis	No	Yes	Yes
Evidence/screenshots	No	No	Yes
Optimization recommendations	No	No	Yes
Competitor comparison	Basic	Basic	Advanced
Agency white-label	No	No	Yes

Pricing comparison

Tier	Peec AI	Otterly	SeenByLLM
Entry	Custom	Custom	$49/mo
Mid	Custom	Custom	$149/mo
Agency/Enterprise	Custom	Custom	$399/mo
Free trial	Contact	Contact	Self-serve

Decision framework

Your situation	Pick
PR team monitoring brand sentiment in AI	Peec AI
Content team planning AI-focused content strategy	Otterly
Shopify merchant tracking product recommendations	SeenByLLM
Agency managing multiple ecommerce brands	SeenByLLM
Need 8+ assistant coverage	SeenByLLM
Need product-level detail	SeenByLLM
Need evidence for stakeholder reporting	SeenByLLM
Budget under $100/mo	SeenByLLM Starter
Non-ecommerce brand, basic monitoring	Peec AI or Otterly

The bottom line

Peec AI and Otterly are monitoring tools. They tell you what happened. SeenByLLM is a visibility platform — it tells you what happened, shows you the evidence, and tells you what to fix.

If you sell products online, product-level tracking across all 8 assistants is not a nice-to-have. It is the difference between knowing "our brand was mentioned somewhere" and knowing "Product X was recommended with the wrong price on ChatGPT and not mentioned at all on Perplexity."

Start a free SeenByLLM trial — no sales call, no credit card. Connect your Shopify store and see your AI shelf in about five minutes.

More comparisons

• Profound AI Alternative — why brands switch from Profound to SeenByLLM
• Best AI Visibility Tools — full 11-tool market comparison
• What is AI Visibility? — the core concept explained